Editing Digital Championship Wrestling Federation (DCWF) (section)

=== The Competition ===
Seth Cameron had returned to Second Life to once again operate a large scale wrestling promotion. After failing twice to get his Virtual Championship Wrestling group off the ground, he decided to start from scratch. PWL, owned by Sam The Man Jarvinen and GCW, owned by Loody Graves, joined forces with Cameron to open two new brands under the WCA company. Seth Cameron had been viewed as the promoted most likely to provide stern competition to the highly succesfull DCWF product. MPW and XPW opened in October 2009, but shortly afterwards, the two companies merged to form Xtreme Wrestling Action, which would become fully owned by Cameron. The company provided a roster which was a mix of experience and newcomers, which gave the company its early sucesses. Finally, Seth Cameron had a promotion off the ground which could compete with DCWF.

At the same time, the HKWF was drawing in good crowds and had a strong roster, but things were changing behind the scenes. Owner Sugarcube Woller had handed over most of the ownership duties to Louve McMahon, who had good relationships with wrestlers at XWA. HKWF was seen as the 3rd largest promotion in SL behind XWA and DCWF, and also without the experience and stature to provide big enough competition to the two companies. Seth Cameron saw HKWF as an opportunity to acquire a large group of new wrestlers, and also to get rid of the HKWF meaning XWA would be directly in competition with the DCWF.

DCWF with their large fan base, experienced roster, and the fact that they had been running the longest continued to be the established No.1 promotion, but XWA were not to be underestimated. The DCWF didn't change the way they operated in anyway, continuing to operate as it nearly always had done. XWA had been able to use contacts and professionals to provide an exciting production value alongside an explosive product, which fans enjoyed.

In December, Seth Cameron had succesfully negotiated with Louve McMahon to merge the XWA and HKWF, leaving just two major promotions in operation.